Double Sided Postcards
Double sided A5 printed postcard used at student events to advertise the Alumni Edge learning and networking platform. Featuring Western teal for Alumni as approved by the Art Director.
Double-sided A6 printed postcard for Western Careers & Employability. Featuring an adaptation of the Western Sydney University brand aesthetic as approved by the Art Director. This includes bold use of the official Western colour palette with a combination of gradient overlaid duotone photos with bright cheerful illustrations.
MyCareer Website Refresh
As part of the MyCareer staff website refresh, I collaborated closely with the Office for People team to elevate the site’s visual identity and user experience. To support development, I also produced detailed wireframes and mockups that guided the external web developers through the layout and interface design. Included in the design outcomes were a cohesive suite of banners and custom icons that enhanced usability while aligning with Western Sydney University’s brand standards.
Led the visual design for the MyCareer website refresh, creating brand-aligned banners, icons, and layouts that modernised the user experience.
I designed custom icons and the button aesthetic for this set to improve user navigation and overall site usability.
A custom carousel banner header created for the MyCareer website.
A custom carousel banner header created for the MyCareer website.
A promotional email footer banner created for the launch of the new MyCareer website page.
Digital Campus Screens
These digital campus screens apply a bold brand palette, illustrated characters, and duo-tone gradient washes to campus photography. They incorporate the Art Director approved visual aesthetic for the Western Careers & Employability team. I focused on clear visual hierarchy and rhythmic motion—using scale, timing and simple transitions—to create eye-catching animations that guide the viewer through key messages and encourage students to explore Careers & Employability programs.
Social Media
post production VIDEO editing and effects
post production VIDEO editing and effects
text Animation
Text Animation to advertise the Career Activate student program held by the Careers & Employability, Western Edge Team.
Website Promotional Video
Designed to both guide and engage prospective students, this marketing video combines narrative, motion, and brand expression. Working collaboratively, I helped shape the story/script, direct and film talent, and create custom animations that integrated type and graphics into real campus spaces while maintaining brand integrity.
Western Edge Learning Platform
Western Edge is an application used for the delivery of online learning content. Stakeholders across the university utilise this platform for learning content for both students and staff. I work closely with the Strategic Projects team, Careers and Employability team, Industry Partners and other university stakeholders to create assets to illustrate learning content. This includes playlist covers, illustrations, data visualisation, infographics and tables and award badges.